I got an email today from Packaged Facts announcing that one of their analysts, David Lummis, will be presenting at the Petfood Forum next week in Chicago. His topics will include the increased involvement of celebrities in pet food marketing (Rachel Ray, Cesar Milan), the influence of online marketing, and the trend toward organic/natural pet foods. The forum runs from April 20-22 at the Hyatt Regency O’Hare and covers a wide spectrum of topics including manufacturing, ingredient approval, marketing and the impact of petfood on behavior. Sounds like a fascinating program!
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