Research on Senior Pets and Overweight Pets

Packaged Facts announced the publication of a new report analyzing the need for products targeted at senior pets, overweight pets and special needs pets in the US.  The report notes that according to American Veterinary Medical Association and Association for Pet  Obesity Prevention research, the proportion of American pets in these groups is higher than … Read moreResearch on Senior Pets and Overweight Pets

Pet Industry Overview from Pet Food Forum

The July issue of Petfood Industry magazine includes an article titled “Business is Barking” which summarizes Packaged Facts presentation from the 2009 Pet Food Forum.  Although I have to call Packaged Facts out on their creative cropping of the Y axis on a few charts for dramatic effect, the overall message is positive for the … Read morePet Industry Overview from Pet Food Forum

Packaged Facts Pet Care Services Report

Packaged Facts recently released the 3rd edition of its Pet Care Services in the US report. I haven’t seen any online summaries of the report yet, but I could glean a few insights from the table of contents available online.  Total expenditures on pet care services in 2008 reached $23 Billion, hitting a 10 year … Read morePackaged Facts Pet Care Services Report

Packaged Facts at the Petfood Forum

I got an email today from Packaged Facts announcing that one of their analysts, David Lummis, will be presenting at the Petfood Forum next week in Chicago.  His topics will include the increased involvement of celebrities in pet food marketing (Rachel Ray, Cesar Milan), the influence of online marketing, and the trend toward organic/natural pet … Read morePackaged Facts at the Petfood Forum

Pet Food Industry Trends from Packaged Facts

Packaged Facts continues to churn out pet food industry research with their latest report, “Health, Humanization and High Quality Ingredients” An excerpt from the product description page: “At the same time, one thing marketers and retailers at all levels of the market cannot afford given the faltering U.S. and global economies is complacency. More than … Read morePet Food Industry Trends from Packaged Facts