MediaPost reports that Pedigree is re-purposing some of the ads shown on the Westminster Kennel Club broadcast through the DogTime media Sparky Media Center widget. Another Westminster advertiser, Toyota Venza is also participating with Sparky as are other leading pet brands. Although Pedigree was the sole dog food sponsor of Westminster, apparently the brand is willing to share space with at least one other dog food advertiser, Eukanuba, in the widget. The widget is an effective way to package a lot of advertising content in a compact space, and according to DogTime, generates engagement in the 3 minute per visitor range.
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