#Barkhunt – Twitter contest drives traffic

This past Thursday evening I participated in a Twitter scavenger hunt called Barkhunt (or #Barkhunt, the hashtag in front signifies a common tag to be used to share info on a topic or event.) The event was sponsored by four dog online businesses who tweet (send messages on Twitter), FourLeggedMedia, Best Bully Sticks, Ask Spike Online and Paw Luxury.  Starting at 9 PM EST and lasting for an hour, every five minutes a clue would be given by one of the sponsors related to something on one of the other sponsors’ websites.  All participants were asked to retweet (RT) the clue  and the first one to direct message (DM) the answer to the sponsor relating to the clue won.  It really was fun to participate, although it took me a few rounds to figure out the best strategies for actually finding the answers. HINT: it would help to familiarize oneself with the website structures and where the search box is in advance! I didn’t win anything, but I’m game to try again.  Prizes were what else – dog related items, mostly around $10-$20 in value. In follow up tweets, I learned that Twitter contests are just emerging and have been pretty successful in driving traffic and results for the sponsors. The Barkhunt RT traffic got up to the 3rd or 4th most RT’d post at one point during the contest; pretty impressive!  Especially given that the sponsors tweet about nothing but dog topics – word about the event spread through the sponsors’ dog enthusiast followers who publicized it via RTs to their followers.

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