More evidence of the resiliency of pet food and products in the recession appeared in a MediaPost article reporting on a study of grocery shopping behavior conducted by Digital Research and ThinkVine. Many respondents reported changes in their shopping behavior such as stocking up on sale items, using coupons and switching to store brands.
Pet products were one of the categories most resistant to change. While 57% of respondents said they had made changes to save money on cookies, only 40% said the same for pet food. Eleven percent had changed to buying a generic or store brand of cereal, for pet food the figure was 7%.
A similar finding was reported by Petfood Industry from a survey described on the U.K. website Retail Bulletin. Over half the people survey (59%) said they switched from national to private label brands for food and healthcare products, while less than one quarter (23%) switched to private label pet food or supplies.