Taco Bell Spokesdog passes

RetailWire alerted me to an LA Times article reporting on the death of Gidget, the Chihuahua best known for her role in the  Taco Bell “Yo Quiero Taco Bell” campaign which ran from 1997-2000.  Gidget was 15, and suffered a massive stroke at home.

This Taco Bell campaign became a cultural icon, despite  criticism both for perpetuating Latino  stereotypes and promoting impulse purchases of Chihuahuas.

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