The July issue of Petfood Industry magazine includes an article titled “Business is Barking” which summarizes Packaged Facts presentation from the 2009 Pet Food Forum. Although I have to call Packaged Facts out on their creative cropping of the Y axis on a few charts for dramatic effect, the overall message is positive for the pet industry’s potential.
Total pet market spending was up 1.4% in 2008 compared to the prior year with some indivdual brands up by double digits. Unfortunately, sales are forecast to see a slight (0.5%) decline in 2009, but are expected to regain momentum and continue climbing through 2013.