Pet Spending Resilience

Retailwire reported on research regarding pet category retail spending before and during the current recession.  Pre-recession research showed that pet spending was less likely to suffer during a econonmic downturn than spending on groceries, household and luxury goods.  However, data on actual spending in the fourth quarter of 2008 showed that pet owners shifted their shopping trips so that they were buying more of their pet supplies at mass marketers and dollar stores rather than grocery and pet specialty retailers.  The story concludes with a warning that retailers may be able to count on pet owners to keep purchasing pet supplies, but they cannot take their loyalty and spending levels for granted.

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