I recently encountered an online dog supplies company called Oh My Dog Supplies on Twitter. Since following them, I’ve been impressed by their use of social media. I checked out the website, which features an interesting collection of premium quality dog products with a guarantee that you won’t find any of their items at a pet superstore. They sent me a direct message on Twitter inviting me to their Facebook site, then from Facebook alerted me to gender-segregated Manly and Sexy dog photo contests which even offer prizes on top of your bragging rights! Since I’m pretty set in my ways and dog purchase habits, I think they’ve done a good job getting me this engaged. Time will tell if I convert to a customer . . .