iams

Proctor and Gamble Purchases Natura Pet Products

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Proctor and Gamble recently announced that they had purchased holistic pet food manufacturer Natura Pet Products which describes its products as “The Healthiest Pet Food in the World.”   This action gives P&G entry into the fastest growing segment of the pet food industry with a portfolio of well-respected, selectively distributed brands in that space.   These … Read more

Iams ProActive dog food with prebiotics

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Brandweek featured an article discussing Iam’s integrated campaign for its ProActive pet foods containing prebiotics.  The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog … Read more