Marketing Musings of a Dog Enthusiast
Taylor Pond Farms is a raw food vendor with a booth at the Livonia Kennel Club and Oakland County Kennel Club dog show cluster in Novi Michigan in January. This was the second event the company had bought booth space and the second time they had been to the Rock Financial Showplace, the first time … Read more
I attended the North American International Auto Show (NAIAS) in Detroit this morning and was able to see the Honda Element decked out with its Dog Friendly package. I’ve read about this option before in both the trade and dog-centric press, but this was my first opportunity to see it in person. The package includes … Read more
Marx Promotion Intelligence reported that overall Free Standing Insert (FSI) activity rose by 8% in 2009 to more than 272 billion coupons dropped. Pet retailers and pet products were important contributors to this increase. PetSmart rose from 4th in 2008 to 2nd in 2009 in terms of overall FSI pages; Target continues as the #1 … Read more
The Pioneer Press reports on TwinCities.com about Minneapolis-St.Paul area animal shelters use of social media to publicize and place rescued pets. They discuss the social media strategies of the Animal Ark, Animal Humane Society, and the Minnesota Valley Humane Society All three organizations have established both Twitter and Facebook accounts. The AHS also has a … Read more