Marketing Musings of a Dog Enthusiast
MediaPost reported on DelMonte’s sponsorship of a pet blogger conference, BlogPaws, April 9-10, 2010 in Columbus Ohio. The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte’s Meow Mix cat food and Kibbles ‘n Bits dog food are the presenting sponsors, and are joined by a … Read more
Brandweek featured an article discussing Iam’s integrated campaign for its ProActive pet foods containing prebiotics. The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog … Read more