del monte

Del Monte Brands Sponsor Pet Blogger Event

by

MediaPost reported on DelMonte’s sponsorship of a pet blogger conference, BlogPaws,  April 9-10, 2010 in Columbus Ohio.  The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte’s Meow Mix cat food and Kibbles ‘n Bits dog food are the presenting  sponsors, and are joined by a … Read more

Dog Food Development via Social Media

by

Advertising Age reports on the Interactive Advertising Bureau’s Social Media conference with a clip showing Forrester’s Josh Bernoff discussing the research that DelMonte did amongst their I Love My Dog online community to develop Snausages Breakfast Bites.  The parallels between canine and human product marketing are so clear (who buys the dog food?) Here we … Read more