Marketing Musings of a Dog Enthusiast
Packaged Facts continues to churn out pet food industry research with their latest report, “Health, Humanization and High Quality Ingredients” An excerpt from the product description page: “At the same time, one thing marketers and retailers at all levels of the market cannot afford given the faltering U.S. and global economies is complacency. More than … Read more
I just got notice from Packaged Facts about a report on the pet departments of natural food supermarkets. There’s been strong growth in natural pet foods and this has carried over into expanded pet departments at natural food stores as well. I have noticed that my local favorite health food store, Zerbo’s, has greatly increased … Read more
One of my goals during this period of unemployment is to develop a “Plan B” income stream, so I’m working on developing my web analytics skills. I’ve talked a couple friends into letting me code and analyze their sites with Google Analytics and so far I’m working on the Key-Lore Kennels and Plaza Veterinary Hospital … Read more
I finally finished reading Pet Food Politics by Marion Nestle I delayed starting the book to read one of her earlier books, Food Politics which details the forces behind US food agencies and policies. Pet Food Politics details the the story behind the pet food recall of 2007 which was ultimately traced to deliberate melamine … Read more
I found a report online from the financial analysis company William Blair on veterinarian attitudes regarding the future of their business and how that impacts the outlook for major pharmaceutical companies. In general, they found that spending on pets is less affected by fluctuations in the economy than other categories and veterinarians were cautiously optimistic … Read more