Marketing Musings of a Dog Enthusiast
Interesting article in MediaPost today regarding promotions. One of the featured products was a new movie from Paramount titled “Hotel for Dogs” which was sponsoring on site dog care in the Westfield Century City mall near Los Angeles. Dog care is provided by a local rescue group and free for 4 hours, afterwards it’s $10 … Read more
I love to draw, and I’ve thought about opening a Cafe Press shop for ages. With the help of a friend who digitized my art work, I’ve opened two basic shops that carry my kennel name, Nuance. The Woof shop features a line drawing of a white Bull Terrier with the caption “What part of … Read more
I read a MediaPost article today about consumer package goods (CPG) company recalls which mentioned the US Food Safety website dedicated to food safety and recalls for human foods in the US. The Pet Connection website was the leader in chronicling the 2007 melamine-related pet food recall, but I don’t think there are any consumer … Read more
I just got notice from Packaged Facts about a report on the pet departments of natural food supermarkets. There’s been strong growth in natural pet foods and this has carried over into expanded pet departments at natural food stores as well. I have noticed that my local favorite health food store, Zerbo’s, has greatly increased … Read more
I’m taking advantage of an unexpected break in employment to get back to posting. Yeah! (for the posting opportunity, not the renewed task of job-seeking) This summer Retailwire published a series of pet department retailing tips from Nestle Purina. I’ll start with the one talking about allocation of space within the pet department. They recommended … Read more