Marketing Musings of a Dog Enthusiast
Honda showed an even dog-friendlier version of its Element, 2007 DogCar of the Year winner at the New York Auto Show this week according to an Automotive News newscast. Jalopnik’s coverage includes photos of the Honda Element Dog Friendly edition which features a dog bed, pet restraints, rear ventilation system, no-spill bowl and dog ramp. … Read more
MediaPost notes a number of moves that Toyota is making to pomote the new Venza to dog owners. Toyota was the sole automotive sponsor of the Westminster Kennel Club dog show and has signed up to sponsor Cesar Milan’s Dog Whisperer in its fifth season. In previous seasons, Cesar drove Jeeps and other Chrysler products. … Read more
Between work and actually going to dog shows, I haven’t been disciplined about blogging, but since I work in automotive, I do see articles about dogs and cars – and once again Honda is in the news with a Dog Car initiative in Japan.
My co-worker Libby tipped me off to a piece in Media Post talking about how Honda decided to take the Element’s top rating on DogCars.com and develop a dog-centric campaign with TV and online elements (no pun intended.) The article refers to 95 Google dog-sites, one of much must be dog show superintendent MB-F’s Infodog, … Read more