Marketing Musings of a Dog Enthusiast
The Snif Tag collar based RFID tracking system for pets was dropped as company founders re-purpose the technology into a product that tracks hand washing by health care workers. The product, which originated in the MIT Media Lab’s Physical Language Workshop, launched in late 2005 and was profiled in high profile media including Wired and … Read more
Petfood Industry reports news from Tyson Foods fourth quarter earnings report regarding its Freshpet line of refrigerated pet foods. Freshpet is currently in test rollout with national retailers and is reportedly finding high consumer acceptance; club stores are next in their distribution plans. The Freshpet website describes the product as lightly cooked and emphasizes that … Read more
Aqua Pure Breed started following me on Twitter, introducing me to another entry in the bottled water for dogs category. This product offers innovative user-friendly packaging; it comes in a wide-mouthed plastic bottle that serves as a bowl. In addition to plain spring water, Aqua Pure Breed comes in two enhanced varieties, one for joint … Read more
Petfood Industry reported that Halo pets has signed on as a sponsor for Freekibble.com’s iPhone app, Kibble Katch. Freekibble donates 10 pieces of kibble for each click on a trivia game on their site. The food is donated by corporate sponsors which manufacture premium natural petfoods, including Castor & Pollux and Canidae on the Freekibble … Read more