Marketing Musings of a Dog Enthusiast
Interesting article in MediaPost today regarding promotions. One of the featured products was a new movie from Paramount titled “Hotel for Dogs” which was sponsoring on site dog care in the Westfield Century City mall near Los Angeles. Dog care is provided by a local rescue group and free for 4 hours, afterwards it’s $10 … Read more
I read a MediaPost article today about consumer package goods (CPG) company recalls which mentioned the US Food Safety website dedicated to food safety and recalls for human foods in the US. The Pet Connection website was the leader in chronicling the 2007 melamine-related pet food recall, but I don’t think there are any consumer … Read more
I just got notice from Packaged Facts about a report on the pet departments of natural food supermarkets. There’s been strong growth in natural pet foods and this has carried over into expanded pet departments at natural food stores as well. I have noticed that my local favorite health food store, Zerbo’s, has greatly increased … Read more
Today’s Adrants newsletter included a story about what I think is a grossly inappropriate ad for the Columbian dog food brand Nutrecan Senior. From a marketing standpoint, I think it’s telling that most of the items on the first page of a Google search for the brand were about this ad, which featured a blow-up … Read more
I finally finished reading Pet Food Politics by Marion Nestle I delayed starting the book to read one of her earlier books, Food Politics which details the forces behind US food agencies and policies. Pet Food Politics details the the story behind the pet food recall of 2007 which was ultimately traced to deliberate melamine … Read more
I’m taking advantage of an unexpected break in employment to get back to posting. Yeah! (for the posting opportunity, not the renewed task of job-seeking) This summer Retailwire published a series of pet department retailing tips from Nestle Purina. I’ll start with the one talking about allocation of space within the pet department. They recommended … Read more
It’s about time I did some posting. Amazing how being employed and pursuing multiple awards and titles on three dogs simultaneously can interfere with my attention to this blog, which has lately been limited to attending to an amazing number of spam comments. I can’t quite remember how I stumbled into this, I’m pretty sure … Read more