Marketing Musings of a Dog Enthusiast
I recently got my first email from Petcentric with a link to their site, which launched in 2006. In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more
Packaged Facts announced the publication of a new report analyzing the need for products targeted at senior pets, overweight pets and special needs pets in the US. The report notes that according to American Veterinary Medical Association and Association for Pet Obesity Prevention research, the proportion of American pets in these groups is higher than … Read more
Via a referral from the Pet Biz Helper on Twitter, I discovered an article on the Small Business Trends site regarding pet-related franchises. The article quoted statistics from the American Pet Products Association regarding the strength and growth of the pet industry and then listed a number of “young” pet franchises. Most were in the … Read more
It’s about time I did some posting. Amazing how being employed and pursuing multiple awards and titles on three dogs simultaneously can interfere with my attention to this blog, which has lately been limited to attending to an amazing number of spam comments. I can’t quite remember how I stumbled into this, I’m pretty sure … Read more