Dog Food Development via Social Media

Snausages Breakfast Bites
Snausages Breakfast Bites

Advertising Age reports on the Interactive Advertising Bureau’s Social Media conference with a clip showing Forrester’s Josh Bernoff discussing the research that DelMonte did amongst their I Love My Dog online community to develop Snausages Breakfast Bites.  The parallels between canine and human product marketing are so clear (who buys the dog food?) Here we have a product which in my opinion, is a treat of questionable nutritional value promoted as a healthy breakfast food through the inclusion of calcium and antioxidants.  Now I think additional antioxidants are a good thing, but most dog foods already are balanced in terms of vitamins and adding calcium alone is not a great idea, especially for large breed puppies.

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