Taco Bell Spokesdog passes

RetailWire alerted me to an LA Times article reporting on the death of Gidget, the Chihuahua best known for her role in the  Taco Bell “Yo Quiero Taco Bell” campaign which ran from 1997-2000.  Gidget was 15, and suffered a massive stroke at home. This Taco Bell campaign became a cultural icon, despite  criticism both … Read more

Dog Food Development via Social Media

Advertising Age reports on the Interactive Advertising Bureau’s Social Media conference with a clip showing Forrester’s Josh Bernoff discussing the research that DelMonte did amongst their I Love My Dog online community to develop Snausages Breakfast Bites.  The parallels between canine and human product marketing are so clear (who buys the dog food?) Here we … Read more