dog treats

Dog Food Development via Social Media

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Advertising Age reports on the Interactive Advertising Bureau’s Social Media conference with a clip showing Forrester’s Josh Bernoff discussing the research that DelMonte did amongst their I Love My Dog online community to develop Snausages Breakfast Bites.  The parallels between canine and human product marketing are so clear (who buys the dog food?) Here we … Read more

Great Dane selected as Milk-Bone Spokesdog

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Celebrating its 100th year, Milk-Bone announced the results of its “Milk-Bone Moments” contest to select its first ever spokes-dog.  Dog owners submitted photos or videos and an essay to enter. People were able to vote on the Milk-Bone website (the contest ended in November, but the link is still there.) The winner is a Great … Read more