This weekend I’ve decided to update my personal website, dog website and this blog. I thought I’d set up some Google Alerts to help me find content. Of course it’s always wise to start with a search to make sure one’s Alert pulls up the right sort of content, so I started with the obvious search term – Dog Marketing.
I was amazed by the number of marketing companies which include “Dog” in their name. The list started with Two Dog Marketing, followed by One Dog Marketing and included Brown, Black, and Red Dog Marketing, Mad Dog, Alpha Dog, and Lead dogs. Top Dog, Mountain Dog, and even Media Dog made it onto the top two results pages. I might add that only one of these companies, the highest ranking of several Black Dog sites, had anything to do with actual canines.
Bottom line, these terms aren’t going to yield what I’m looking for as blog fodder, but they illustrate the power of the dog as metaphor. Loyal, trustworthy, always there for you, your best friend; who wouldn’t want a dog for a business partner?