MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year. Curiously, I could find no mention of the product on the Purina website, although the product is apparently available at PetSmart as well as online retailer PetFoodDirect now. The product names all include the word “flavor” which means that the Association of American Feed Control Officers (AAFCO) does not require a specific amount of that ingredient, but just enough to be detected.
1 thought on “Purina launches Chef Michael’s dog food”