MRM

MRM creates Unforgettable Tail for Chef Michael’s

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MediaPost reports that Purina is launching an interactive screen saver application called the Unforgettable Tail to promote its Chef Michael’s brand of dog food. The food is described as both mass market and upscale, which I interpret as available in mass retailers at a high price point.  I did see Chef Michael’s in online and … Read more

Purina launches Chef Michael’s dog food

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MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz  tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year.  Curiously, I could find no mention of the … Read more