MediaPost reports that Purina’s Pro Plan brand is sponsoring a contest where consumers can win pet food coupons while voting to select which rescued pet and its owner will win a trip to the National Dog Show as well as a food donation to the shelter that adopted out that pet.
The Rally to Rescue program launched in 2005 and actively supports rescue events throughout the year; I’ve seen a number of pop-up tents with their logo donated to rescue groups at Pet Awareness events. This support direct to groups doing the hands-on work of pet rescue and re-homing is the most effective way to actually benefit homeless pets and rescue workers.
Purina is one of a number of pet food and product companies that promotes its company through support of rescue organizations and events; MediaPost cites both Frontline and Pedigree. As previously noted in this blog, a German Pedigree rescue promotion benefited not only homeless pets, but Pedigree sales in that country.