Marketing Musings of a Dog Enthusiast
Packaged Facts announced the publication of a new report analyzing the need for products targeted at senior pets, overweight pets and special needs pets in the US. The report notes that according to American Veterinary Medical Association and Association for Pet Obesity Prevention research, the proportion of American pets in these groups is higher than … Read more
Petfood Industry reports that Nutro has partnered with Meetup.com to sponsor 60 Meetup groups. The sponsored groups include a variety of existing dog Meetup groups across across North America, including specific breed groups, rescue groups and the Denver Yappy Hour all-dogs social group. Nutro is hosting a kick-off Meetup on September 16, in New York … Read more
Purina continues to leverage user generated content in its pet food marketing, this time for its venerable Alpo brand dog food. MediaPost describes the contest where dog owners are encouraged to enter the contest with photos and stories of their dogs being Real Dogs. I think they’re trying to promote a bit of backlash to … Read more
Pet Style News reports on pet clothing and encourages pet retailers to prepare for Halloween by stocking pet costumes. Some pet owners like to dress their pets all year around while others will purchase pet clothing only for Halloween. Shop owners interviewed for the article note that dressing pets is increasing in popularity and that … Read more