Marketing Musings of a Dog Enthusiast
Latest sighting in the humanization of dogs trend – my latest Dogs in Canada newsletter has arrived with an article about dog beers. The article profiles three dog-targeted brews, Kwispelbier from the Netherlands, Australia’s Dog Beer created by an enterprising pet retailer, and the US entry, Bowser Beer. Bowser Beer even has its own Facebook … Read more
As premium dog food brands which claim to use higher quality and more appealing ingredients grow in market share, some traditional market leaders are pushing back in court. Hill’s Pet Nutrition, which produces Science Diet brand pet foods, has been aggressively pursuing manufacturers which it feels have used deceptive advertising for their products. Blue Buffalo … Read more
Pet Product News reports in its November print edition on the recently launched consumer campaign by the Pet Industry Joint Advisory Council, a non-profit devoted to the pet industry. PIJAC is reaching out to pet owners to help their efforts to combat legislation that attempts to restrict pet ownership. Individuals can join the Don’t Mess … Read more
MediaPost reports that Cesar Millan, also known as The Dog Whisperer from his National Geographic television series of that name, launched a magazine titled Cesar’s Way with the first issue published on September 15, 2009. Cesar’s Way will publish two issues in 2009 and go to a bi-monthly schedule in 2010. This provides further proof … Read more