Marketing Musings of a Dog Enthusiast
PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website. The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends. Vitamin and supplement usage is increasing for humans, … Read more
The Card Emporium, a blog associated with a card sending business focused a post on the potential of pet greeting cards. Noting the strength of the pet market and pet humanization trends, the author points to pet greeting cards as an area worthy of investment, both for retail sales to pet owners and as a … Read more
Latest sighting in the humanization of dogs trend – my latest Dogs in Canada newsletter has arrived with an article about dog beers. The article profiles three dog-targeted brews, Kwispelbier from the Netherlands, Australia’s Dog Beer created by an enterprising pet retailer, and the US entry, Bowser Beer. Bowser Beer even has its own Facebook … Read more
I recently came across an article discussing Pethead grooming products in Pet Product News International magazine. Pethead is licensed to Skaffles LLC by Bedhead, which is an edgy brand of human hair products which features packaging with unusual shapes, colors and fonts. This is the first time I’ve seen any human hair care or personal … Read more