Marketing Musings of a Dog Enthusiast
MediaPost reports that the dollar value of pet food sales actually rose in the wake of the 2007 pet food recalls as owners shifted their purchases to higher end foods which promised more control and transparency regarding manufacturing and food sources. This information was reported in the latest release of the “Pet Food in the … Read more
One really interesting thing about Twitter is checking out my followers. I’ve been deliberately looking for and tweeting to attract other people interested in dogs, and who should follow me but DogShedding. DogShedding has only updated their account twice, both times about 12 hours before they started following me. The Dog Shedding website is pretty … Read more
Just saw a RT (re-tweet) from PetSmart about Marriott International’s tweet that there was a special promotion for travellers with dogs at the Fairfield Inn in San Diego. The $75 pet fee is waived and a variety of special dog items are offered; special good through April 27, 2009. I was hoping to use my … Read more
PawLux just started following me on Twitter. The Paw Luxury website is doing a lot of things right; their core business proposition focuses on sustainable, high end dog accessories and treats. Not a large selection, but focused on that proposition, which encompasses the hottest trends in pet marketing today. They’re announcing specials on Twitter, and … Read more
Interesting article in MediaPost today regarding promotions. One of the featured products was a new movie from Paramount titled “Hotel for Dogs” which was sponsoring on site dog care in the Westfield Century City mall near Los Angeles. Dog care is provided by a local rescue group and free for 4 hours, afterwards it’s $10 … Read more
I love to draw, and I’ve thought about opening a Cafe Press shop for ages. With the help of a friend who digitized my art work, I’ve opened two basic shops that carry my kennel name, Nuance. The Woof shop features a line drawing of a white Bull Terrier with the caption “What part of … Read more
I read a MediaPost article today about consumer package goods (CPG) company recalls which mentioned the US Food Safety website dedicated to food safety and recalls for human foods in the US. The Pet Connection website was the leader in chronicling the 2007 melamine-related pet food recall, but I don’t think there are any consumer … Read more
While I was tooling around through Google’s product offerings I checked out AdWords and found an intriguing video on the Success Stories page. After Happy Hound launched, the owner found herself with a great facility and only a few clients. By optimizing her website and using AdWords to promote it, she got more traffic, more … Read more
One of my goals during this period of unemployment is to develop a “Plan B” income stream, so I’m working on developing my web analytics skills. I’ve talked a couple friends into letting me code and analyze their sites with Google Analytics and so far I’m working on the Key-Lore Kennels and Plaza Veterinary Hospital … Read more
Hard to believe I hadn’t heard of this vertical ad network until I read this article in MediaPost today. The DogTime Media site claims they have 180 high quality pet site partners; the MediaPost article mentions another 130 bloggers. The network claims to reach more than 10 million visitors a month and enables content sharing … Read more