Marketing Musings of a Dog Enthusiast
MediaPost reports that AOL has just launched a pet portal named PawNation.com. This news comes just shortly after Yahoo! closed its Pets section, integrating that content into its Shine lifestyle section. Purina, noted as the launch sponsor seems to be the only display advertiser at present, although text ads also appear in some sections. The … Read more
A new follower on Twitter looked like a dog person, so I followed back and then she sent me a direct message (DM) which is not uncommon. She invited me to contact her for dog training advice, again not that uncommon, especially since you’d have to dig through my Linkedin profile that I reference on … Read more
MediaPost reports that Purina and Oddcast have developed an application called Beggin Time which allows people to place themselves and a pet in a dance video which can in turn be emailed or “go viral” as we marketing folks like to say. The article refers to it as a Facebook app, but I could only … Read more
The AKC announced today a promotion with Motel 6 which offers a 10% discount off stays at Motel 6 and Studio 6 motels. The official rules state that this is limited to one pet per room, which is the standard policy for Motel 6. I think it is actually one “small” pet, which my friend … Read more
I received an e-direct from Cherrybrook recently promoting the IDTag.com. This is a tag which contains a website and phone number to contact IDTag.com, where the tag owner is supposed to have registered the tag’s unique number with identifying information about their pet. The first year of service is free, followed by a $6.95 annual … Read more
Who should I meet today on Twitter AND Linkedin but Julie King, a fellow Detroit area westsider who also shares an interest in dogs and professional credentials in marketing. She has launched the Gertie Gear line of dog products with a line of air-filled beds for dogs. These beds appear to all be of the … Read more
This past Thursday evening I participated in a Twitter scavenger hunt called Barkhunt (or #Barkhunt, the hashtag in front signifies a common tag to be used to share info on a topic or event.) The event was sponsored by four dog online businesses who tweet (send messages on Twitter), FourLeggedMedia, Best Bully Sticks, Ask Spike … Read more
MediaPost reports that Pedigree is re-purposing some of the ads shown on the Westminster Kennel Club broadcast through the DogTime media Sparky Media Center widget. Another Westminster advertiser, Toyota Venza is also participating with Sparky as are other leading pet brands. Although Pedigree was the sole dog food sponsor of Westminster, apparently the brand is … Read more
MediaPost notes a number of moves that Toyota is making to pomote the new Venza to dog owners. Toyota was the sole automotive sponsor of the Westminster Kennel Club dog show and has signed up to sponsor Cesar Milan’s Dog Whisperer in its fifth season. In previous seasons, Cesar drove Jeeps and other Chrysler products. … Read more
MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year. Curiously, I could find no mention of the … Read more