Marketing Musings of a Dog Enthusiast
The New York Times featured an article about a trend toward more dog friendly hotels; which also notes that some of these are not really so friendly toward dogs over a certain size limit. This is similar to JetBlue which hypes its JetPaws program – limited to dogs that fit under the cabin seat, the … Read more
Can’t resist some shameless self promotion. I recently got word that a dog I bred, Woodrow, will be in the fall Drs Foster & Smith dog supplies catalog. Woodrow’s owner, Doug Nartker, told me a dog trainer in the area had suggested Woodrow as a potential model. Woodrow and the company are located in Northern … Read more
Ad Age shared a report from Martin Lindstrom regarding a clever dog food product placement in Venezuela. Master Dog food was a sponsor of the reality show La Granja Vip – a version of an international reality format known as The Farm. They wanted to integrate their brand with the show and decided to have … Read more
I got an email today from Packaged Facts announcing that one of their analysts, David Lummis, will be presenting at the Petfood Forum next week in Chicago. His topics will include the increased involvement of celebrities in pet food marketing (Rachel Ray, Cesar Milan), the influence of online marketing, and the trend toward organic/natural pet … Read more
Honda showed an even dog-friendlier version of its Element, 2007 DogCar of the Year winner at the New York Auto Show this week according to an Automotive News newscast. Jalopnik’s coverage includes photos of the Honda Element Dog Friendly edition which features a dog bed, pet restraints, rear ventilation system, no-spill bowl and dog ramp. … Read more
I went down to Knoxville with a couple of my siblings recently to visit my Mom. While we were there we visited the local Food City to do some shopping and my sister signed up for a shopper card to get a discount on her purchase. While checking out I noticed that there was an … Read more
NPR’s Fresh Air this week featured an interview with Michael Schaffer, author of One Nation Under Dog, a book about consumer dog culture seen through the eyes of a journalist and first time dog owner. At this point I’ve listened to the interview and just started reading the book, but it chronicles the decision of … Read more