Marketing Musings of a Dog Enthusiast
I’ve seen dog sport drinks, dog beer, and now I’ve discovered a bottled spring water marketed especially for dogs. Sport Dog water, which launched in 2007 is available for order online through the Thirstmonger site and also has distribution in the Eastern US through Royal Pet Supplies. This bottled spring water meets all FDA regulations … Read more
DMNews reported on Petco‘s use of email marketing, including the recent addition of content promoting organic pet foods. These emails are supported by in-store seminars about organic foods as well as the Petco-sponsored Facebook page, Generation Natural Pet. The article goes on to describe more details of the Petco e-communications strategy including species targeting, pet … Read more
This article isn’t directly about dog food, but may give the industry some food for thought. USATODAY recently reported on comments critical of Kellogg’s for labelling Cocoa Krispies cereal with a claim that the cereal boosts immunity. If you do a Google search on dog food and immunity, over 150,00 results appear, including links to … Read more
I recently got my first email from Petcentric with a link to their site, which launched in 2006. In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more