Marketing Musings of a Dog Enthusiast
I recently got my first email from Petcentric with a link to their site, which launched in 2006. In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more
Purina continues to leverage user generated content in its pet food marketing, this time for its venerable Alpo brand dog food. MediaPost describes the contest where dog owners are encouraged to enter the contest with photos and stories of their dogs being Real Dogs. I think they’re trying to promote a bit of backlash to … Read more
MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the … Read more
MediaPost reports that Purina is launching an interactive screen saver application called the Unforgettable Tail to promote its Chef Michael’s brand of dog food. The food is described as both mass market and upscale, which I interpret as available in mass retailers at a high price point. I did see Chef Michael’s in online and … Read more
A friend of mine who pet sits forwarded a copy of a dog tips newsletter from Nanny 911 for dogs, which is distributed to over 2800 subscribers weekly. The author is Victoria Rose, a positively oriented dog trainer who currently lives in the Portland, OR area with her Doberman Pinscher, Jetta. The Nanny 911 e-newsletter … Read more
MediaPost reports that AOL has just launched a pet portal named PawNation.com. This news comes just shortly after Yahoo! closed its Pets section, integrating that content into its Shine lifestyle section. Purina, noted as the launch sponsor seems to be the only display advertiser at present, although text ads also appear in some sections. The … Read more
MediaPost reports that Purina and Oddcast have developed an application called Beggin Time which allows people to place themselves and a pet in a dance video which can in turn be emailed or “go viral” as we marketing folks like to say. The article refers to it as a Facebook app, but I could only … Read more
Adele Yunck, owner of Northfield Dog Training, is having some professional photography taken of her facility for use on the NDT website. Betsy Finn of Betsy’s Photography is doing this work and was laying on the floor taking photos of Adele’s Open and Utility Proofing class doing their long downs when Anna and I arrived … Read more
I’ve been thinking about launching a website as my own educational playground and have finally landed on a topic – reviewing tough dog toys – and purchased a domain name. So I’ve been tooling around the web looking at review sites looking for design ideas. Couldn’t find any dog toy sites that really stuck my … Read more
I received an e-direct from Cherrybrook recently promoting the IDTag.com. This is a tag which contains a website and phone number to contact IDTag.com, where the tag owner is supposed to have registered the tag’s unique number with identifying information about their pet. The first year of service is free, followed by a $6.95 annual … Read more