Marketing Musings of a Dog Enthusiast
Who should I meet today on Twitter AND Linkedin but Julie King, a fellow Detroit area westsider who also shares an interest in dogs and professional credentials in marketing. She has launched the Gertie Gear line of dog products with a line of air-filled beds for dogs. These beds appear to all be of the … Read more
Celebrating its 100th year, Milk-Bone announced the results of its “Milk-Bone Moments” contest to select its first ever spokes-dog. Dog owners submitted photos or videos and an essay to enter. People were able to vote on the Milk-Bone website (the contest ended in November, but the link is still there.) The winner is a Great … Read more
This past Thursday evening I participated in a Twitter scavenger hunt called Barkhunt (or #Barkhunt, the hashtag in front signifies a common tag to be used to share info on a topic or event.) The event was sponsored by four dog online businesses who tweet (send messages on Twitter), FourLeggedMedia, Best Bully Sticks, Ask Spike … Read more
MediaPost reports that Pedigree is re-purposing some of the ads shown on the Westminster Kennel Club broadcast through the DogTime media Sparky Media Center widget. Another Westminster advertiser, Toyota Venza is also participating with Sparky as are other leading pet brands. Although Pedigree was the sole dog food sponsor of Westminster, apparently the brand is … Read more
MediaPost notes a number of moves that Toyota is making to pomote the new Venza to dog owners. Toyota was the sole automotive sponsor of the Westminster Kennel Club dog show and has signed up to sponsor Cesar Milan’s Dog Whisperer in its fifth season. In previous seasons, Cesar drove Jeeps and other Chrysler products. … Read more
Four Legged Media just launched a site called MacroMutt that promotes local dog photographers, targeted at local dog owners. They pick the photographers, no pay to play, but they will accept suggestions. I recommended Irene Morden, and I’ll be sending in others as I think of them. It’s fun to browse even if you’re not … Read more
One really interesting thing about Twitter is checking out my followers. I’ve been deliberately looking for and tweeting to attract other people interested in dogs, and who should follow me but DogShedding. DogShedding has only updated their account twice, both times about 12 hours before they started following me. The Dog Shedding website is pretty … Read more
I decided to make use of the time I had free waiting for group competition at the Oakland County Kennel Club show and talk to some of the dog show vendors about their businesses. My interviews included Gotcha Framed, with artsy magnetic frames, show circuit staple Whitman Sharpening, Glass Garden Engraving with hand painted glassware, … Read more
PawLux just started following me on Twitter. The Paw Luxury website is doing a lot of things right; their core business proposition focuses on sustainable, high end dog accessories and treats. Not a large selection, but focused on that proposition, which encompasses the hottest trends in pet marketing today. They’re announcing specials on Twitter, and … Read more
There’s a great interview with Marion Nestle, author of “Pet Food Politics” by Christie Keith on the Pet Connection blog. I loved that book and am very much looking forward to publication of her next one “What Pets Eat.” The interview talks about the 2007 pet food recall, different ways to feed pets, and general … Read more