Marketing Musings of a Dog Enthusiast
At last weekend’s Detroit Kennel Club show, I took some time Sunday morning to do another vendor review. Even though it appeared they sold less vendor space this year than last, I knew there was no way I’d get through the whole gamut, so I confined myself to one of the short sides of the … Read more
MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year. Curiously, I could find no mention of the … Read more
MediaPost reports that the dollar value of pet food sales actually rose in the wake of the 2007 pet food recalls as owners shifted their purchases to higher end foods which promised more control and transparency regarding manufacturing and food sources. This information was reported in the latest release of the “Pet Food in the … Read more
As promised, here’s more detail on one of the dog show vendors I interviewed last week, Whitman Sharpening. They have been the sharpening vendor of choice for my all breed club, the Progressive Dog Club of Wayne County, for as long as I can remember. Their mobile repair shop can sharpen and repair scissors and … Read more
I decided to make use of the time I had free waiting for group competition at the Oakland County Kennel Club show and talk to some of the dog show vendors about their businesses. My interviews included Gotcha Framed, with artsy magnetic frames, show circuit staple Whitman Sharpening, Glass Garden Engraving with hand painted glassware, … Read more
PawLux just started following me on Twitter. The Paw Luxury website is doing a lot of things right; their core business proposition focuses on sustainable, high end dog accessories and treats. Not a large selection, but focused on that proposition, which encompasses the hottest trends in pet marketing today. They’re announcing specials on Twitter, and … Read more
There’s a great interview with Marion Nestle, author of “Pet Food Politics” by Christie Keith on the Pet Connection blog. I loved that book and am very much looking forward to publication of her next one “What Pets Eat.” The interview talks about the 2007 pet food recall, different ways to feed pets, and general … Read more
This morning NPR aired a story about a humane society auction of toy breed puppies seized at the LA airport. The puppies, imported from South Korea, were accompanied by forged documents stating the five week old puppies were 5 months old and had had the required innoculations for importation. Of the 30 dogs in the … Read more
Packaged Facts continues to churn out pet food industry research with their latest report, “Health, Humanization and High Quality Ingredients” An excerpt from the product description page: “At the same time, one thing marketers and retailers at all levels of the market cannot afford given the faltering U.S. and global economies is complacency. More than … Read more
Thanks again to MediaPost, JetBlue announces an in-cabin pet policy called JetPaws which is essentially a set of rules for flying with small pets in the cabin. Total weight of pet and carrier cannot exceed 20 pounds and there is absolutely no mention of whether or not larger pets are accepted on the airline at … Read more