Marketing Musings of a Dog Enthusiast
Petfood Industry reported on another entrant in the dog beverage category. Dogdration is the brainchild of Colorado State University student Brian Fate who felt his dog needed to replace electrolytes after vigorous exercise. The Rocky Mountain Collegian recently featured a story on Brian and his company. The product is available online and in a limited … Read more
PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website. The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends. Vitamin and supplement usage is increasing for humans, … Read more
Proctor and Gamble recently announced that they had purchased holistic pet food manufacturer Natura Pet Products which describes its products as “The Healthiest Pet Food in the World.” This action gives P&G entry into the fastest growing segment of the pet food industry with a portfolio of well-respected, selectively distributed brands in that space. These … Read more