Celebrity Dog Marketing

Petfood Industry News published an article about the increasing use of celebrities in dog food and product marketing.  Rachel Ray collaborated with Dad’s to create a  pet food  line called Nutrish, Cesar Milan has a relationship with Petco, Martha Stewart and Purina and Ellen Degeneres’ relationship with Halo foods are all detailed in the discussion.  … Read moreCelebrity Dog Marketing

Drs Foster & Smith Dog Model

Can’t resist some shameless self promotion.  I recently got word that a dog I bred, Woodrow, will be in the fall Drs Foster & Smith dog supplies catalog. Woodrow’s owner, Doug Nartker, told me a dog trainer in the area had suggested Woodrow as a potential model.  Woodrow and the company are located in Northern … Read moreDrs Foster & Smith Dog Model

One Nation Under Dog

NPR’s  Fresh Air this week featured an interview with Michael Schaffer, author of One Nation Under Dog, a book about consumer dog culture seen through the eyes of a journalist and first time dog owner.  At this point I’ve listened to the interview and just started reading the book, but it chronicles the decision of … Read moreOne Nation Under Dog

Subaru teams with ASPCA

MediaPost reports that Subaru is sponsoring the American Society for the Prevention of Cruelty to Animals (ASPCA) Prevention of Cruelty to Animals month in April. The car brand joins Dogpile.com and Clorox (Fresh Step) as sponsoring a number of events across the USA to support the ASPCA’s Mission: Orange. Mission Orange targets specific communities to … Read moreSubaru teams with ASPCA

Spongetech for Pets

I got a new Twitter follower overnight, Spongetech.  New to Twitter, but busy they’ve managed to follow 2000 Twits in something like 6 hours. Makes my neck and wrists stiff just thinking about it! Their products are sponges embedded with soap designed for different purposes, including the Uncle Norman’s Pet Sponge.  Now it’s not a … Read moreSpongetech for Pets

Smucci Fashion Pet Beds

As promised,  I’m returning to my Detroit Kennel Club vendor interviews with a profile of  Smucci custom pet beds. The owner/artist Debi Kahn was doing interior decorating when she got the idea for making beautiful furniture that doubled as pet furniture. She blogs about her DKC experience and includes some great photos from the event. … Read moreSmucci Fashion Pet Beds

Detroit Kennel Club Vendor Review

At last weekend’s Detroit Kennel Club show, I took some time Sunday morning to do another vendor review.  Even though it appeared they sold less vendor space this year than last, I knew there was no way I’d get through the whole gamut, so I confined myself to one of the short sides of the … Read moreDetroit Kennel Club Vendor Review

IDtag.com – online lost pet alerts

I received an e-direct from Cherrybrook recently promoting the IDTag.com. This is a tag which contains a website and phone number to contact IDTag.com, where the tag owner is supposed to have registered the tag’s unique number with identifying information about their pet. The first year of service is free, followed by a $6.95 annual … Read moreIDtag.com – online lost pet alerts

Gertie Gear Dog Airbeds

Who should I meet today on Twitter AND Linkedin but Julie King, a fellow Detroit area westsider who also shares an interest in dogs and professional credentials in marketing.  She has launched the Gertie Gear line of dog products with a line of air-filled beds for dogs.  These beds appear to all be of the … Read moreGertie Gear Dog Airbeds