RFID pet tracker Snif Labs discontinued

The Snif Tag collar based RFID tracking system for pets was dropped as company founders re-purpose the technology into a product that tracks hand washing by health care workers.   The product, which originated in the MIT Media Lab’s Physical Language Workshop, launched in late 2005 and was profiled in high profile media including Wired and … Read moreRFID pet tracker Snif Labs discontinued

Halloween Costumes for Dogs

Pet Style News reports on pet clothing and encourages pet retailers to prepare for Halloween by stocking pet costumes.  Some pet owners like to dress their pets all year around while others will purchase pet clothing only for Halloween.  Shop owners interviewed for the article note that dressing pets is increasing in popularity and that … Read moreHalloween Costumes for Dogs

Bedhead line extension: Pethead

I recently came across an article discussing Pethead grooming products in Pet Product News International magazine. Pethead is licensed to Skaffles LLC by Bedhead, which is an edgy brand of human hair products which features packaging with unusual shapes, colors and fonts.  This is the first time I’ve seen any human hair care or personal … Read moreBedhead line extension: Pethead

Petco is all over Social Media

An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco.   Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand.  On Facebook, Petco has both a fan page and … Read morePetco is all over Social Media

Packaged Facts Pet Care Services Report

Packaged Facts recently released the 3rd edition of its Pet Care Services in the US report. I haven’t seen any online summaries of the report yet, but I could glean a few insights from the table of contents available online.  Total expenditures on pet care services in 2008 reached $23 Billion, hitting a 10 year … Read morePackaged Facts Pet Care Services Report

Dog business franchises

Via a referral from the Pet Biz Helper on Twitter, I discovered an article on the Small Business Trends site regarding pet-related franchises.  The article quoted statistics from the American Pet Products Association regarding the strength and growth of the pet industry and then listed a number of “young” pet franchises. Most were in the … Read moreDog business franchises

Pets in America book review

I just finished reading Pets in America by historian Katherine C. Grier, published in hard cover in 2006 and paperback in 2007.  Although I found it a bit dry in places, overall it is a fascinating account of the subject. The book includes a tremendous amount of information about the marketing of pets, pet products, … Read morePets in America book review

Social Dog Marketing: Oh My Dog Supplies

I recently encountered an online dog supplies company called Oh My Dog Supplies on Twitter.  Since following them, I’ve been impressed by their use of social media.  I checked out the website, which features an interesting collection of  premium quality dog products with a guarantee that you won’t find any of their items at a … Read moreSocial Dog Marketing: Oh My Dog Supplies

Pet Spending Resilience

Retailwire reported on research regarding pet category retail spending before and during the current recession.  Pre-recession research showed that pet spending was less likely to suffer during a econonmic downturn than spending on groceries, household and luxury goods.  However, data on actual spending in the fourth quarter of 2008 showed that pet owners shifted their … Read morePet Spending Resilience