Marketing Musings of a Dog Enthusiast
I read a MediaPost article today about consumer package goods (CPG) company recalls which mentioned the US Food Safety website dedicated to food safety and recalls for human foods in the US. The Pet Connection website was the leader in chronicling the 2007 melamine-related pet food recall, but I don’t think there are any consumer … Read more
While I was tooling around through Google’s product offerings I checked out AdWords and found an intriguing video on the Success Stories page. After Happy Hound launched, the owner found herself with a great facility and only a few clients. By optimizing her website and using AdWords to promote it, she got more traffic, more … Read more
I just got notice from Packaged Facts about a report on the pet departments of natural food supermarkets. There’s been strong growth in natural pet foods and this has carried over into expanded pet departments at natural food stores as well. I have noticed that my local favorite health food store, Zerbo’s, has greatly increased … Read more
One of my goals during this period of unemployment is to develop a “Plan B” income stream, so I’m working on developing my web analytics skills. I’ve talked a couple friends into letting me code and analyze their sites with Google Analytics and so far I’m working on the Key-Lore Kennels and Plaza Veterinary Hospital … Read more
Today’s Adrants newsletter included a story about what I think is a grossly inappropriate ad for the Columbian dog food brand Nutrecan Senior. From a marketing standpoint, I think it’s telling that most of the items on the first page of a Google search for the brand were about this ad, which featured a blow-up … Read more
I finally finished reading Pet Food Politics by Marion Nestle I delayed starting the book to read one of her earlier books, Food Politics which details the forces behind US food agencies and policies. Pet Food Politics details the the story behind the pet food recall of 2007 which was ultimately traced to deliberate melamine … Read more
Hard to believe I hadn’t heard of this vertical ad network until I read this article in MediaPost today. The DogTime Media site claims they have 180 high quality pet site partners; the MediaPost article mentions another 130 bloggers. The network claims to reach more than 10 million visitors a month and enables content sharing … Read more
This weekend I’ve decided to update my personal website, dog website and this blog. I thought I’d set up some Google Alerts to help me find content. Of course it’s always wise to start with a search to make sure one’s Alert pulls up the right sort of content, so I started with the obvious … Read more
I’m taking advantage of an unexpected break in employment to get back to posting. Yeah! (for the posting opportunity, not the renewed task of job-seeking) This summer Retailwire published a series of pet department retailing tips from Nestle Purina. I’ll start with the one talking about allocation of space within the pet department. They recommended … Read more
I found a report online from the financial analysis company William Blair on veterinarian attitudes regarding the future of their business and how that impacts the outlook for major pharmaceutical companies. In general, they found that spending on pets is less affected by fluctuations in the economy than other categories and veterinarians were cautiously optimistic … Read more