I’m taking advantage of an unexpected break in employment to get back to posting. Yeah! (for the posting opportunity, not the renewed task of job-seeking)
This summer Retailwire published a series of pet department retailing tips from Nestle Purina. I’ll start with the one talking about allocation of space within the pet department. They recommended a 60/40 dog/cat split, which at first I found surprising, as I’d always heard there were more pet cats than dogs in the US. Well, upon further research I found this was true, but there are actually more dog-owning HOUSEHOLDS, as cat owning households in general own more cats (2.2) than dog owning households have dogs (1.7) according to a 2007 study by the American Veterinary Medical Association, and there are actually more dog than cat owning households in the U.S. overall (37% vs 32%.) Since dogs are generally bigger, they eat more, play with bigger toys and are generally more tolerant of wearing silly clothes, I can see where the 60/40 rule makes sense.