Marketing Musings of a Dog Enthusiast
MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year. Curiously, I could find no mention of the … Read more
MediaPost reports that the dollar value of pet food sales actually rose in the wake of the 2007 pet food recalls as owners shifted their purchases to higher end foods which promised more control and transparency regarding manufacturing and food sources. This information was reported in the latest release of the “Pet Food in the … Read more
In a move that I suspect might have dog breeders applying in droves, Virgin Mobile in Australia announced a policy allowing employees 5 days of paid leave when they acquire a new dog or cat under 10 weeks of age. No mention of whether someone with newborn puppies or kittens is covered, but it sure … Read more
Four Legged Media just launched a site called MacroMutt that promotes local dog photographers, targeted at local dog owners. They pick the photographers, no pay to play, but they will accept suggestions. I recommended Irene Morden, and I’ll be sending in others as I think of them. It’s fun to browse even if you’re not … Read more
One really interesting thing about Twitter is checking out my followers. I’ve been deliberately looking for and tweeting to attract other people interested in dogs, and who should follow me but DogShedding. DogShedding has only updated their account twice, both times about 12 hours before they started following me. The Dog Shedding website is pretty … Read more
As promised, here’s more detail on one of the dog show vendors I interviewed last week, Whitman Sharpening. They have been the sharpening vendor of choice for my all breed club, the Progressive Dog Club of Wayne County, for as long as I can remember. Their mobile repair shop can sharpen and repair scissors and … Read more
Just saw a RT (re-tweet) from PetSmart about Marriott International’s tweet that there was a special promotion for travellers with dogs at the Fairfield Inn in San Diego. The $75 pet fee is waived and a variety of special dog items are offered; special good through April 27, 2009. I was hoping to use my … Read more
I decided to make use of the time I had free waiting for group competition at the Oakland County Kennel Club show and talk to some of the dog show vendors about their businesses. My interviews included Gotcha Framed, with artsy magnetic frames, show circuit staple Whitman Sharpening, Glass Garden Engraving with hand painted glassware, … Read more
Just started following Guy Kawasaki (me and 48K+ others) on Twitter; he seems to have more interest in pet issues than I expected, alerting the Twitterverse to an article on Truemors regarding the RSPCA’s intent to prosecute owners who are found “overdressing” their dogs. This Daily Mail article gives more details on the situation. I … Read more
PawLux just started following me on Twitter. The Paw Luxury website is doing a lot of things right; their core business proposition focuses on sustainable, high end dog accessories and treats. Not a large selection, but focused on that proposition, which encompasses the hottest trends in pet marketing today. They’re announcing specials on Twitter, and … Read more