Marketing Musings of a Dog Enthusiast
Petfood Industry News published an article about the increasing use of celebrities in dog food and product marketing. Rachel Ray collaborated with Dad’s to create a pet food line called Nutrish, Cesar Milan has a relationship with Petco, Martha Stewart and Purina and Ellen Degeneres’ relationship with Halo foods are all detailed in the discussion. … Read more
I spent last weekend at the Midland Michigan Kennel Club dog shows. These are fairly small shows with a limited number of vendors, but it’s the second all breed show I’ve attended in the past month where Canidae had a booth. This is a brand I’ve been familiar with as a holistic, high quality dog … Read more
Pet Food Industry News reports that Mars’ Pedigree brand will launch vegetarian dog food in India. These products are meant to appeal to vegetarian owners, and according to an article in MyDigitalLifeFC, more than half of all Indian dog owners would prefer to feed vegetarian. Although we tend to think of dogs as carnivores, they … Read more
Ad Age shared a report from Martin Lindstrom regarding a clever dog food product placement in Venezuela. Master Dog food was a sponsor of the reality show La Granja Vip – a version of an international reality format known as The Farm. They wanted to integrate their brand with the show and decided to have … Read more
The Truth About Pet Food reported on a pet food class action lawsuit that was thrown out in Nevada. Owners who purchased WalMart’s house brand Ol’ Roy canned food felt deceived by the product’s “Made in USA” language on the label. This product was one of those that included Chinese ingredients tainted with melamine. The … Read more
Celebrating its 100th year, Milk-Bone announced the results of its “Milk-Bone Moments” contest to select its first ever spokes-dog. Dog owners submitted photos or videos and an essay to enter. People were able to vote on the Milk-Bone website (the contest ended in November, but the link is still there.) The winner is a Great … Read more
MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year. Curiously, I could find no mention of the … Read more