Marketing Musings of a Dog Enthusiast
I recently came across an article discussing Pethead grooming products in Pet Product News International magazine. Pethead is licensed to Skaffles LLC by Bedhead, which is an edgy brand of human hair products which features packaging with unusual shapes, colors and fonts. This is the first time I’ve seen any human hair care or personal … Read more
An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco. Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand. On Facebook, Petco has both a fan page and … Read more
MediaPost reports that Purina’s Pro Plan brand is sponsoring a contest where consumers can win pet food coupons while voting to select which rescued pet and its owner will win a trip to the National Dog Show as well as a food donation to the shelter that adopted out that pet. The Rally to Rescue … Read more
Further evidence of the humanization of pet foods is provided by the launch of All American Pet Company’s Grrr-nola bars. An article on All About Feed notes that the manufacturer makes a number of health claims for the product and has it endorsed by a veterinary cardiologist. This seems like a natural extension of the … Read more