Marketing Musings of a Dog Enthusiast
Proctor and Gamble recently announced that they had purchased holistic pet food manufacturer Natura Pet Products which describes its products as “The Healthiest Pet Food in the World.” This action gives P&G entry into the fastest growing segment of the pet food industry with a portfolio of well-respected, selectively distributed brands in that space. These … Read more
Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on … Read more
The Card Emporium, a blog associated with a card sending business focused a post on the potential of pet greeting cards. Noting the strength of the pet market and pet humanization trends, the author points to pet greeting cards as an area worthy of investment, both for retail sales to pet owners and as a … Read more
MediaPost reported on DelMonte’s sponsorship of a pet blogger conference, BlogPaws, April 9-10, 2010 in Columbus Ohio. The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte’s Meow Mix cat food and Kibbles ‘n Bits dog food are the presenting sponsors, and are joined by a … Read more
Brandweek featured an article discussing Iam’s integrated campaign for its ProActive pet foods containing prebiotics. The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog … Read more
I’ll admit being a sucker for marketing featuring photos of Bull Terriers! I found Fetching Tags through their social media outreach on Twitter. The company sells premium custom dog tags, made of brushed aluminum. While lacking a bit in the amount of information they contain compared to other, more practical tags like those from Boomerang … Read more
An alert on the Eurodogtraining blog led me to news of a new product announcement from Mattel: Puppy Tweets, a device that allows your dog to send tweets via a collar tag. The tag responds to noise and motion and sends one of several tweets in response to your dog’s activity (or lack thereof.) Details … Read more
The Humane Society of the United States has entered the pet food business with the launch of Humane Choice, a vegetarian dog food made from United States Department of Agriculture (USDA) organic-certified ingredients. Manufactured in Uruguay, this product is sold through select PETCO and Whole Foods stores. A kibble which meets the American Association of … Read more
A veterinary study reported on dogchannel.com found that dog foods labelled low-calorie had inconsistent labeling and feeding recommendations. Content analysis showed that the food in the container did not always match package claims. Cummings School of Veterinary Medicine at Tufts University did an analysis of 44 different dog foods with labels indicating they would support … Read more
Taylor Pond Farms is a raw food vendor with a booth at the Livonia Kennel Club and Oakland County Kennel Club dog show cluster in Novi Michigan in January. This was the second event the company had bought booth space and the second time they had been to the Rock Financial Showplace, the first time … Read more