Marketing Musings of a Dog Enthusiast
I received an e-direct from Cherrybrook recently promoting the IDTag.com. This is a tag which contains a website and phone number to contact IDTag.com, where the tag owner is supposed to have registered the tag’s unique number with identifying information about their pet. The first year of service is free, followed by a $6.95 annual … Read more
Who should I meet today on Twitter AND Linkedin but Julie King, a fellow Detroit area westsider who also shares an interest in dogs and professional credentials in marketing. She has launched the Gertie Gear line of dog products with a line of air-filled beds for dogs. These beds appear to all be of the … Read more
Celebrating its 100th year, Milk-Bone announced the results of its “Milk-Bone Moments” contest to select its first ever spokes-dog. Dog owners submitted photos or videos and an essay to enter. People were able to vote on the Milk-Bone website (the contest ended in November, but the link is still there.) The winner is a Great … Read more
A dog-twist on the Twitter phenomenon called #followfriday. Pawluxury, a dog products site that really gets social media launched this new hashtag today. They’ve asked their followers to recognize quality dog-topic tweeters with the hashtag signifier. According to Real Time Trends, it’s been in the top 10 hashtags (#7) today. I’ll be checking them out … Read more
This past Thursday evening I participated in a Twitter scavenger hunt called Barkhunt (or #Barkhunt, the hashtag in front signifies a common tag to be used to share info on a topic or event.) The event was sponsored by four dog online businesses who tweet (send messages on Twitter), FourLeggedMedia, Best Bully Sticks, Ask Spike … Read more
MediaPost reports that Pedigree is re-purposing some of the ads shown on the Westminster Kennel Club broadcast through the DogTime media Sparky Media Center widget. Another Westminster advertiser, Toyota Venza is also participating with Sparky as are other leading pet brands. Although Pedigree was the sole dog food sponsor of Westminster, apparently the brand is … Read more
MediaPost notes a number of moves that Toyota is making to pomote the new Venza to dog owners. Toyota was the sole automotive sponsor of the Westminster Kennel Club dog show and has signed up to sponsor Cesar Milan’s Dog Whisperer in its fifth season. In previous seasons, Cesar drove Jeeps and other Chrysler products. … Read more
MediaPost reports that MRM Minneapolis has landed advertising duties for Purina’s Chef Michael’s dog food. The wet food, which is sold in 3 oz tubs wrapped in a colorful cardboard sleeve, comes in eight different flavor varieties. A dry version is scheduled to launch later this year. Curiously, I could find no mention of the … Read more
MediaPost reports that the dollar value of pet food sales actually rose in the wake of the 2007 pet food recalls as owners shifted their purchases to higher end foods which promised more control and transparency regarding manufacturing and food sources. This information was reported in the latest release of the “Pet Food in the … Read more
In a move that I suspect might have dog breeders applying in droves, Virgin Mobile in Australia announced a policy allowing employees 5 days of paid leave when they acquire a new dog or cat under 10 weeks of age. No mention of whether someone with newborn puppies or kittens is covered, but it sure … Read more