Marketing Musings of a Dog Enthusiast
Linkedin’s Pet Online Marketing Group started a discussion(join the group to see the full discussion) about members’ Facebook pages which as of December 31, 2010 had generated over 170 responses. I spent some time reviewing the sites posted in the last couple months and wanted to post some general observations. My impression was that … Read more
Petfood Industry reported on another entrant in the dog beverage category. Dogdration is the brainchild of Colorado State University student Brian Fate who felt his dog needed to replace electrolytes after vigorous exercise. The Rocky Mountain Collegian recently featured a story on Brian and his company. The product is available online and in a limited … Read more
Walmart is expanding its partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA.) In addition to a line of ASPCA branded products featured in the Walmart pet department in 2008, the companies recently launched a co-branded Facebook page titled Lend A Paw and are sponsoring a Pet Fair in Miami on … Read more
MediaPost reported on DelMonte’s sponsorship of a pet blogger conference, BlogPaws, April 9-10, 2010 in Columbus Ohio. The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte’s Meow Mix cat food and Kibbles ‘n Bits dog food are the presenting sponsors, and are joined by a … Read more
I’ll admit being a sucker for marketing featuring photos of Bull Terriers! I found Fetching Tags through their social media outreach on Twitter. The company sells premium custom dog tags, made of brushed aluminum. While lacking a bit in the amount of information they contain compared to other, more practical tags like those from Boomerang … Read more
An alert on the Eurodogtraining blog led me to news of a new product announcement from Mattel: Puppy Tweets, a device that allows your dog to send tweets via a collar tag. The tag responds to noise and motion and sends one of several tweets in response to your dog’s activity (or lack thereof.) Details … Read more
The Pioneer Press reports on TwinCities.com about Minneapolis-St.Paul area animal shelters use of social media to publicize and place rescued pets. They discuss the social media strategies of the Animal Ark, Animal Humane Society, and the Minnesota Valley Humane Society All three organizations have established both Twitter and Facebook accounts. The AHS also has a … Read more
The Snif Tag collar based RFID tracking system for pets was dropped as company founders re-purpose the technology into a product that tracks hand washing by health care workers. The product, which originated in the MIT Media Lab’s Physical Language Workshop, launched in late 2005 and was profiled in high profile media including Wired and … Read more
I recently got my first email from Petcentric with a link to their site, which launched in 2006. In a 2008 article in Promo Magazine the site is described as a social network, however most of the content is provided by the site’s owner, Purina and select partners, such as Yahoo! Answers (pet section.) There … Read more
Latest sighting in the humanization of dogs trend – my latest Dogs in Canada newsletter has arrived with an article about dog beers. The article profiles three dog-targeted brews, Kwispelbier from the Netherlands, Australia’s Dog Beer created by an enterprising pet retailer, and the US entry, Bowser Beer. Bowser Beer even has its own Facebook … Read more