Marketing Musings of a Dog Enthusiast
Petfood Industry reports that Nutro has partnered with Meetup.com to sponsor 60 Meetup groups. The sponsored groups include a variety of existing dog Meetup groups across across North America, including specific breed groups, rescue groups and the Denver Yappy Hour all-dogs social group. Nutro is hosting a kick-off Meetup on September 16, in New York … Read more
An article from the San Diego Union Tribune talks about the social media strategies of two area businesses, one of which is Petco. Petco learned that employees were talking about the company on both Facebook and Twitter and decided to leverage those tools for the brand. On Facebook, Petco has both a fan page and … Read more
Petfood Industry reported on promotional efforts by HBH Pet Products on behalf of their No Grainers dog treats. These include a photo contest co-sponsored by WalMart which is offering a $200 gift card as one of the prizes. They also ran a Twitter contest; consumers who follow HBH pet products and re-tweet (RT) a message … Read more
MediaPost reports that Dogtime Media has just launched the Save A Dog Facebook application with the support of Frontline as its exclusive advertiser through September. The application allows users to check out adoptable dogs by breed and location, and then virtually foster, walk, and send dogs to their friends. Points are earned for downloading the … Read more
I recently encountered an online dog supplies company called Oh My Dog Supplies on Twitter. Since following them, I’ve been impressed by their use of social media. I checked out the website, which features an interesting collection of premium quality dog products with a guarantee that you won’t find any of their items at a … Read more
MediaPost reports that Purina and Oddcast have developed an application called Beggin Time which allows people to place themselves and a pet in a dance video which can in turn be emailed or “go viral” as we marketing folks like to say. The article refers to it as a Facebook app, but I could only … Read more
I got a new Twitter follower overnight, Spongetech. New to Twitter, but busy they’ve managed to follow 2000 Twits in something like 6 hours. Makes my neck and wrists stiff just thinking about it! Their products are sponges embedded with soap designed for different purposes, including the Uncle Norman’s Pet Sponge. Now it’s not a … Read more
Who should I meet today on Twitter AND Linkedin but Julie King, a fellow Detroit area westsider who also shares an interest in dogs and professional credentials in marketing. She has launched the Gertie Gear line of dog products with a line of air-filled beds for dogs. These beds appear to all be of the … Read more
A dog-twist on the Twitter phenomenon called #followfriday. Pawluxury, a dog products site that really gets social media launched this new hashtag today. They’ve asked their followers to recognize quality dog-topic tweeters with the hashtag signifier. According to Real Time Trends, it’s been in the top 10 hashtags (#7) today. I’ll be checking them out … Read more
This past Thursday evening I participated in a Twitter scavenger hunt called Barkhunt (or #Barkhunt, the hashtag in front signifies a common tag to be used to share info on a topic or event.) The event was sponsored by four dog online businesses who tweet (send messages on Twitter), FourLeggedMedia, Best Bully Sticks, Ask Spike … Read more