Marketing Musings of a Dog Enthusiast
Advertising Age reports on the Interactive Advertising Bureau’s Social Media conference with a clip showing Forrester’s Josh Bernoff discussing the research that DelMonte did amongst their I Love My Dog online community to develop Snausages Breakfast Bites. The parallels between canine and human product marketing are so clear (who buys the dog food?) Here we … Read more
Petfood Industry News published an article about the increasing use of celebrities in dog food and product marketing. Rachel Ray collaborated with Dad’s to create a pet food line called Nutrish, Cesar Milan has a relationship with Petco, Martha Stewart and Purina and Ellen Degeneres’ relationship with Halo foods are all detailed in the discussion. … Read more
MediaPost reports that AOL has just launched a pet portal named PawNation.com. This news comes just shortly after Yahoo! closed its Pets section, integrating that content into its Shine lifestyle section. Purina, noted as the launch sponsor seems to be the only display advertiser at present, although text ads also appear in some sections. The … Read more
I spent last weekend at the Midland Michigan Kennel Club dog shows. These are fairly small shows with a limited number of vendors, but it’s the second all breed show I’ve attended in the past month where Canidae had a booth. This is a brand I’ve been familiar with as a holistic, high quality dog … Read more
A new follower on Twitter looked like a dog person, so I followed back and then she sent me a direct message (DM) which is not uncommon. She invited me to contact her for dog training advice, again not that uncommon, especially since you’d have to dig through my Linkedin profile that I reference on … Read more
Pet Food Industry News reports that Mars’ Pedigree brand will launch vegetarian dog food in India. These products are meant to appeal to vegetarian owners, and according to an article in MyDigitalLifeFC, more than half of all Indian dog owners would prefer to feed vegetarian. Although we tend to think of dogs as carnivores, they … Read more