Marketing Musings of a Dog Enthusiast
PetsMart and GNC recently announced a partnership to create a line of pet supplements available exclusively through PetsMart retailers and website. The supplement line launches in fall, 2010 according to an article on financial news site CDTV. This is interesting development marks the convergence of several trends. Vitamin and supplement usage is increasing for humans, … Read more
Proctor and Gamble recently announced that they had purchased holistic pet food manufacturer Natura Pet Products which describes its products as “The Healthiest Pet Food in the World.” This action gives P&G entry into the fastest growing segment of the pet food industry with a portfolio of well-respected, selectively distributed brands in that space. These … Read more
The Card Emporium, a blog associated with a card sending business focused a post on the potential of pet greeting cards. Noting the strength of the pet market and pet humanization trends, the author points to pet greeting cards as an area worthy of investment, both for retail sales to pet owners and as a … Read more
MediaPost reported on DelMonte’s sponsorship of a pet blogger conference, BlogPaws, April 9-10, 2010 in Columbus Ohio. The conference is open to all people who blog about pets, whether personally or for a corporation. Del Monte’s Meow Mix cat food and Kibbles ‘n Bits dog food are the presenting sponsors, and are joined by a … Read more
Brandweek featured an article discussing Iam’s integrated campaign for its ProActive pet foods containing prebiotics. The food has specific ingredients that stimulate the growth of beneficial bacteria in the gut, and should be distinguished from probiotic compounds like yogurt which contain beneficial bacteria, which would not live through the processing required to manufacture dry dog … Read more
Marx Promotion Intelligence reported that overall Free Standing Insert (FSI) activity rose by 8% in 2009 to more than 272 billion coupons dropped. Pet retailers and pet products were important contributors to this increase. PetSmart rose from 4th in 2008 to 2nd in 2009 in terms of overall FSI pages; Target continues as the #1 … Read more
Aqua Pure Breed started following me on Twitter, introducing me to another entry in the bottled water for dogs category. This product offers innovative user-friendly packaging; it comes in a wide-mouthed plastic bottle that serves as a bowl. In addition to plain spring water, Aqua Pure Breed comes in two enhanced varieties, one for joint … Read more
Petfood Industry reported that Halo pets has signed on as a sponsor for Freekibble.com’s iPhone app, Kibble Katch. Freekibble donates 10 pieces of kibble for each click on a trivia game on their site. The food is donated by corporate sponsors which manufacture premium natural petfoods, including Castor & Pollux and Canidae on the Freekibble … Read more
I’ve seen dog sport drinks, dog beer, and now I’ve discovered a bottled spring water marketed especially for dogs. Sport Dog water, which launched in 2007 is available for order online through the Thirstmonger site and also has distribution in the Eastern US through Royal Pet Supplies. This bottled spring water meets all FDA regulations … Read more
This article isn’t directly about dog food, but may give the industry some food for thought. USATODAY recently reported on comments critical of Kellogg’s for labelling Cocoa Krispies cereal with a claim that the cereal boosts immunity. If you do a Google search on dog food and immunity, over 150,00 results appear, including links to … Read more